Graphic design is the process of visual communication to capture and engage viewers, generate interest or get a message across. A good design will make you feel something, compel you to read it or draw your attention. Make sure you have at least 3 of the fivethe following elements in your design.
1. Is there a focal point
The focal point is the main thing that you want the viewer to see, feel or understand. The following elements can be used to create a focal point: Size, Color, Framing or by Isolating. Isolation is separating the element from the rest of the design which brings focus to it.
2. Make sure your fonts work well together
For most designs, choosing one serif font and one sans-serif font is a good starting point.
• Never us a headline or script font or all caps for the text area of your design.
• Make sure all of your text is readable
• Use fonts that are clean and easy to read, especially for the body copy
• Size of the font is very important – make sure it is readable, but not too large
• If there is a background, make sure your font can still be easily read
3. Color and contrast
Color is a significant part of design, it dictates the mood and feel of the piece you are designing. Make sure your colors add interest, but do not fight with each other. A good rule of thumb is to consider colors that appear directly opposite or beside each other on the color wheel. Contrast is important because it draws the most important elements out and adds emphasis to them.
4. Good use of space
The parts of your design that you leave blank are just as important as the parts you fill. White space gives your design some breathing room it can also add interest if used correctly. If there is not enough, it looks crowded and hard to read, if there is too much, your design elements lose their relationship with each other.
Although you cannot feel texture in a printed piece or on a computer screen, the appearane of texture can add to your design. This can be accomplished using graduated color, layers, lines or shapes.
A good design is the key to getting your piece read, your brand recognized and your information remembered! If you need help, contact Handouts …WE DO THAT!