Email Marketing

Let’s talk about email marketing. This is a great, inexpensive way to market your business and stay in touch with your contact list. Best of all, you can schedule your email blasts so you can create your marketing for the next week, month or year and schedule it to be delivered when you want it delivered!

A few of the main email marketing companies are: Constant Contact, Get Response and Mail Chimp. Handouts has used Get Response for many years and we are very happy with their products and services. These companies do much more than simply providing an email service, they offer landing pages, auto responders, funnels, website forms and more. Most of the companies offer a free trial so you can be sure you like the way they work before paying for their services.


We feel it is important to use an email marketing company rather than just sending your email account because they will supply you with analytics on each email so you can tell what is working and what is not. The analytics will include things like: how many people opened your email, how many clicked, how many bounced, what your open rate was. Email marketing companies also supply you with templates which make it easier for you to create professional looking emails that are mobile friendly. Remember always stay true to your company colors and your company image when creating any type of marketing piece.


The email marketing companies will supply you with analytics, but you should create a spreadsheet so that you make sure that you are taking your marketing full circle – mail, email, social, etc. We have created a very simple to use spreadsheet to help you. Click the button below to download a copy. Remember you should color code in the TYPE column (email, mail, Facebook, etc.) so you can see at a glance that you are using all forms of marketing. If you see too much of one color, make adjustments.

Another benefit to using an email marketing company, you will be able set up different campaigns so you can track other forms of your marketing as well. Ex. if you do a facebook ad with a click through for information, it will capture the email address for you. If you set it up as a separate campaign, you can see how many people sign up through Facebook vs. through your email. When you send an email blast, you can choose to send it to one of your list or more than one. It will check for duplicates and send the message just once.


If you have your customers in an Excel file, you can import that file. Please remember do not spam. You can add people that you do business with to your email list, you can have people sign up for your email list, you cannot add people without a prior business relationship unless you have their approval.

List Building Program

Work ON Your Business not IN it

With all of the social distancing, I realize that this is most likely a slow time for your business, but now is the perfect time to work ON your business not IN your business. This slow time will pass and you will be busy again, so take full advantage of this time to schedule your marketing for the year. You will need a strong marketing plan to recover quickly.

Something to think about when you work on your marketing plan is partnerships.

Small business is the backbone of America and we should band together to build each other up.

NOW is the perfect time to partner with other businesses in your area to cross promote.

You can do this by:

  • Sharing Ad Space – this will cut the cost in half
  • Send out a Postcard Mailing – you each get 1/2 of postcard and pay 1/2 of the cost
  • Boost each other in Social Media – this is FREE to both of you
  • Send an Email Blast to your “partner” and have them send it to their mailing list (you do the same for them). You are not sharing your mailing lists, you are each sending it out for the other.

The point is, to help each other to grow. We are all in the same situation but we can stronger together.

Some examples of businesses that can partner together:

A realtor can partner with the flooring company. Many times the people that buy a home are going to want to change the floors in their new home; sometimes people are buy new flooring because they want to sell their house – perfect fit.

A dental office or orthodontist can partner with a beauty salon or nail salon, you are both in the business of making people look good.

An Oil change company or car repair shop can partner with a restaurant. You are both targeting the same customers and your non-competing businesses. When a customer comes in for a repair, give them an ad for the other business and they can do the same for you.

A home remodeling company partner with a cleaning company or carpet cleaner. It is a good fit and a non-competing business. Once the remodeling is done, the homeowner may want to clean their carpet; when they are getting carpets cleaned, homeowners may mention that they are looking to remodel.

A movie theater can partner with a restaurant or pizza shop. What is better than pizza and a movie . . . it’s like chocolate and peanut butter!

Take a minute to think outside of the box, who targets the same people that you target? That’s who you want to talk to. I hope I gave you something to think about today and good luck with your marketing plan!

Remember to like our Facebook page so that you see our Marketing Minute video every Wednesday!

Types of Artwork Files

Let’s talk about the basic file types and their common uses. You should have your logo files in ALL of these file types so you have the right file for any situation. You should also have your logo in color, in solid black and white and also in a grayscale file. It is always best to supply the exact type of file needed for a specific job.

This is usually a vector file and is the preferred file type in the marketing field. Vector files are scalable. They will always remain crisp and clean whether 1/4” or 14 feet. Chances are you will not be able to open a .eps file, but your printer or graphic designer will. The EPS file is needed for any promotional item imprint, screen printing or for signs because of its ability to be scaled without loosing quality.

The most universally used file type, a .jpg can be used across most platforms and applications. It cannot be scaled without loosing resolution. This file type is best used on-line and in Powerpoint presentations. It can be printed in high resolution as long as you use it at 100% or smaller and does not need to be enlarged. A jpg file will alway have a white background. It should not be used on a background with color or over an image because it will have a white box around it (unless you have a colored background as part of your JPG image).

The TIF is an image format file for high-quality graphics. TIF files (Tagged Image Format File) are very versatile when used in printing, however they can not be used on web pages.

Best used online. A .png file can have a transparent background so it will not have a white box background like a jpg. It can also be used in print depending on how you are printing. If you are printing to a desktop printer or digital file, it will be fine. It is not ideal if you are sending it to an offset press for 4-color Process printing because a PNG is always an RGB file and is not CMYK.

Portable Document Format – this file type is used across all platforms and captures all of the elements of a document in an electronic image that can be viewed or printed on most computers. It is usually the preferred file type because it embeds fonts and images without attaching the font and image files. If you create artwork in Microsoft Word, you can SAVE AS as pdf. NOTE: For offset printing, if you are using a design program (Illustrator, InDesign, CorelDraw) it is always best to convert all fonts to curves before sending a PDF.

When you area asked for artwork, please pay attention to what you are being asked for, there is a reason you are asked for that type of file. As always, if you need help, contact us, we are here to help you grow your business!